Communication Monographs, 44, Influence of culture, language and sex on conversational distance. Journal of Personality and Social Psychology, 42,
I am trying to integrate a variety of findings about differences in doing business at a global scale, and the effects of cross-cultural communication in multimodal discourses marketing and advertising communication campaigns, and corporate brand positioning.
Digital Strategies for Powerful Corporate Communications. McGraw-Hill It offers insights into the new Web 2. They state that the embrace of digital communications is not just a business strategy but a necessity for an effective brand positioning.
This book incorporates case studies and interviews with business leaders, plus practical and effective digital approaches for a powerful brand positioning among corporate stakeholders. This book presents general facts about the current advertising environment in the US.
It also urges marketing strategists to be aware of the most effective principles and techniques in marketing and advertising campaigns. For communications strategist pursuing positions in the advertising industry it is very important to be aware of marketing techniques for the creation of relevant and successful messages that will position a product or an organization as a powerful competitor.
Global Marketing and Advertising. The information provided in this book helps companies define cross-cultural segments to better target their consumers across cultures.
It offers a mix of theory and practical applications covering concepts related to globalization, global branding strategies, classification modes of culture. And the consequences of culture for all aspects of marketing communications. Germans, French, and American.
Intercultural Press This book presents a comparison of three cultures in a business setting.
The information is useful for anyone who travels and do business with these countries and who works with people from these countries.
The communication strategies differ from culture to culture, therefore, it is useful to be aware of these differences when engaged in any type of cross-cultural business.
Business Cultures in Europe. Offers a perspective on the business cultures in seven countries: West Germany, France, Italy, the U. The descriptions of each country are organized identically. Off-Record Indirectness and the Notion of Imposition. A cross-cultural Greek versus English study of the relationship of the degree of politeness strategies and the use of off-record indirectness.
The author emphasizes the idea that an Off-record utterance is a polite way of making a request however its politeness is determined by specific situations and cultures. She highlights the motivation in cultures for the use of indirect acts. Intercultural Press This study of North Americans presents information on four cultural dimensions that are central to understanding North Americans.
It offers information to North Americans who want to understand their cultural context and how people from other countries might interpret and respond to their actions. B and Paul A. The Guilford Press This book is considered to be a comprehensive introduction to the study and design of persuasive messages and their effects.
Different concepts related to modes of persuasive communication and research methods from social psychology are presented. The information provided is helpful for the creation of persuasive messages for communication campaigns in general, and for advertising campaigns in the case of my project.
The Pragmatics of Cross-Cultural Communication. Focuses on how people in different cultures communicate through conversation, including such aspects as timing, content, pace, listenership, intonation, and cohesion. Compliments in Cross Cultural Perspective. A reader of application. She points out that a cross cultural comparison of rules of speaking is needed in a sociolinguistic description of language in use in order to minimize interference in second language learning, and in order to achieve better communication across people from different cultural backgrounds and languages.
Ten reasons why linguists should pay attention to visual communication. Georgetown University Press This article supports the idea that visual communication should be an aim of research for linguists because it integrates language and semiotic modes.
The author develops this idea by giving ten reasons why linguists should pay attention to visual communication. It also emphasizes the multimodality of communicative events, and calls for cooperation between linguists and students of visual communications.Intercultural Communication Bibliography.
John R. Baldwin This reference should serve as a springboard to your research in certain areas. In general, your article critiques will come from this list; however, if you are aware ahead of time of an article you would like to critique, that will be okay (it must fit within the regular schedule of class presentations).
Annotated bibliography: Culture and International Negotiations (with a focus on WTO and trade-related issues) This annotated bibliography covers those publications analyzing the link between Culture and International Negotiations.
A special focus on WTO and Trade-related Negotiations was adopted while Intercultural communication in . Though written Annotated Resources for Intercultural Communication, Spring 5 several years ago, his predictions for the English language, based on its history, will still challenge those who work closely with intercultural communications and English as an international language.
This bibliography is provided as a starting point for those interested in researching issues in culture learning, intercultural communication, and language learning.
These subject areas are often researched and written about separately; consequently, there is little in the literature that attempts.
Organizational and Intercultural Communication 5 second section (“Cross-cultural or Comparative Management”) focuses on the dimensions along which different cultures differ and how these dimensions affect interaction between members of different cultures within the same organizational structure.
Intercultural Communication Bibliography. John R. Baldwin. This reference should serve as a springboard to your research in certain areas.