This plan was written by its president, Linda Irvin. Statement of Purpose The reason for developing this new business plan is to include our second store located in the Martin Luther King, Jr.
Strategic Analysis with current research! The Flower Shop, Inc.
The Company was founded in by John Doe. The business will also generate substantial income from providing large scale floral arrangements for weddings, funerals, and other major events.
The third section of the business plan will further describe the services offered by the Flower Shop. The interest rate and loan agreement are to be further discussed during negotiation.
Doe has more than 10 years of experience as a florist. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years. Doe intends to implement marketing campaigns that will effectively target individuals and event planners within the target market.
The Company is registered as a corporation in the State of New York. Below is flower shop business plan breakdown of how these funds will be used: Doe is not seeking an investment from a third party at this time.
Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Flower Shop.
Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. As stated in the executive summary, the business will generate substantial revenues from the sale of flowers for major events such as weddings, anniversaries, corporate events, and funerals.
The business will have substantial spikes in revenues during holiday months and in the month of May, when many proms are held. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.
Many economists expect that this recession will continue until mid, at which point the economy will begin a prolonged recovery period. This is a mature industry, and the expected future growth rate is expected to equal that of the general economy. However, recent advances in Internet technology have allowed florists to operate with greater economic efficiency as orders can now be placed over the internet through major flower brokers such as Teleflora and flowers.
As such, the industry as a whole may see an increase in its baseline profitability due to these technological advances. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc. The key to writing a strong competitive analysis is that you do your research on the local competition.
Find out who your competitors are by searching online directories and searching in your local Yellow Pages. Below is an overview of the marketing strategies and objectives of the Flower Shop.
Doe intends on using a number of marketing strategies that will allow the Flower Shop to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public.
The Flower Shop will also partner with major online portals such as flowers. Over time, this will become an invaluable method of generating revenue for the Flower Shop. You should provide as much information as possible about your pricing as possible in this section.
However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
For each owner or key employee, you should provide a brief biography in this section. However, the Flower Shop will earn substantial margins on the sales of flowers from walk in customers and from customers holding large scale events. As such, the business will be able to remain cash flow positive and profitable despite moderate declines in revenues.Alexyz's Flower shop is a sole proprietorship which started in the year , the shop started as a mini flower shop near the owner’s house and expanded to a bigger one, the timeline below shows the shops’ progress through since it was established.
This article provides information on what is included in a Flower Shop business plan and how it is typically structured. Red, White & Bloom florist business plan executive summary. Red White & Bloom is a retail florist that plans to differentiate through its Frequent Flower Gift Programs and floral design gallery store.
Encyclopedia of Business, 2nd ed. Retail Florist Business Plan: Business Plans - Volume Toggle navigation. Encyclopedia. Given its sixty year history as a flower shop, the equitable lease and work allowance we negotiated with Goble Properties, and its well-balanced division of production, retail, and office space, we believe this.
The flower shop business plan template is fully geared towards the flower shop retail business. Easily add project plans, phasing diagrams, floor plans, specific plans and more as is needed.
Easily insert financial data from the financial application. Free Flower Shop (Florist) Business Plan For Raising Capital from Investors, Banks, or Grant Companies! Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below.