Essay on the Role of Media in the Modern World Article shared by The importance and the impact of the media, written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information, media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world.
Twitter or Facebook… take your pick. How many times in a day do you visit Importance of media today of these or any of other numerous social networking websites, growing evolving, and dominating our virtual world?
You must know at least one and probably know more than one person s who may be addicted to these websites. Figures of daily traffic pulled by these sites are enough, for anyone to realize the power and influence that social media commands over inhabitants of our world, both virtual and physical.
Social media has evolved from being cyber world geek buzz to a massive platform for businesses, entrepreneurs, professionals and organizations that seek greater recognition and identification at a very economical price.
Social media has its claws deeply dug in the cyber world and failing to acknowledge that, and not take advantage of its influential powers, is a crime unforgivable.
Importance of Social Media Following are some of the facts that highlight the importance of social media. Characteristics of Social Media: Discussed below are some of the characteristics that make social media so unique. Major portion of younger generation, teenagers and middle aged people, are major percentage of the total social media user population.
Social media opens possibilities of direct access to clients without any third party intervention.
Advertising through social media is pretty cost friendly as compared to costs incurred by print, TV or other traditional media. Social media also helps in search engine optimization and increase in rankings of any company websites. Communication level and engagement of clients go to different levels altogether when you are using this medium.
Here is an example.
Compare a filter promoting new laundry detergent or brand new coffee shop, in your mail box with watching a video of the same promotion in your YouTube account. Which one seems more interesting? Which one tends to gain your attention and consequentially lead you to buy that laundry detergent or visit that coffee house to see what they have to offer?
Undoubtedly it is the video. Lifeless flier lying in your mail box can be easily tossed into garbage. Why does this occur? The predictability factor is high. How many times have you seen a promotional, even very professionally looking paper, lying in the mail box?
When a promotional method becomes predictable for a customer it automatically becomes easy to ignore content associated with it. By presenting something unique and memorable customers will be more likely to give their full attention to the message that is trying to be delivered.
Predictable, boring, and mundane methods of presentation send a message to potential customers that there is nothing new or different in the promotion no matter how graphically inviting it may look and feel. A predictable method of marketing is not as attention grabbing as an unpredictable one.
Shocking or surprising potential customers is an extremely beneficial strategy as it can hold the attention of even your oldest clients in addition to catching the eye of new prospects.
As a marketer a message you may want to deliver to your client base may never be received if the delivery method chosen is not stimulating nor attractive to your target market. Social media with its viral videos, blogs and articles, has more than what could be called a healthy turnover of innovative Ideas that keep customers occupied and continue to grab their attention.
It is not strange for women, men too, of courseto come across attention grabbing blog article on antique jewelry and by the time they reach the end of that article, they have made up their mind to buy it.
Conveniently provided in the body of the article or at the end of it or both there is a link to online jewelry store. Five minutes of reading something of their interest and customer is ready to purchase. From global giants like Microsoft, Apple, Amazon all the way down to little restaurants just around the corner and small locally owned businesses are using social media as platform to identify and reach out to their target audiences.
More and more e-marketers who are new to the field, are honing their skills to emerge as expert practitioners of social network marketing. The entire advancement is targeted towards achieving social marketing objectives and achieving and improving that promised return on investment ROI.Nov 01, · " The study’s findings lend a new weight to the importance of brand trust, Subscribe to Social Media Today to get the must-read news & insights in your inbox.
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The must-read news, updates, and insights into all things social media marketing. Aug 11, · To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight.
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